BLOCKCHAIN: DIAMOND GRADING REPORTS GO DIGITAL

As an industry first, Chow Tai Fook is spearheading the digital revolution of the jewellery industry by enlisting blockchain technology in delivering digital diamond grading reports to customers in collaboration with the Gemological Institute of America. This unique, permanent and immutable blockchain record of the diamond’s grading information which includes the 4Cs, shape and cutting style, is transferred to the end-customer via the T MARK app. The app also allows consumers to access diamond’s traceability at their fingertips, to the delight of many tech-savvy millennials. Chow Tai Fook continues to work relentlessly to win the customers’ trust and lead the industry.

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