CLOUD KIOSK: THE CONVERGENCE OF ONLINE AND OFFLINE RETAILING

Cloud Kiosk is an exemplar of Chow Tai Fook’s relentless digital innovation. It is an O2O hub linking online orders at physical locations to the Group’s e-commerce platform where customers can experience a shorter transaction time and enjoy wider product assortment.

Cloud Kiosk allows us to incorporate the concept of “retailtainment” into our points of sale (POS) through mini game offerings to our customers. Some latest version of our Cloud Kiosks are also equipped with AI-driven virtual assistant, which can conduct personality quizzes and use AI insights to recommend jewellery products for the customers, hence providing a fun and truly personalised shopping experience.