KNOWING OUR CUSTOMERS VIA SMART TRAYS

Technology has shaped the new retail landscape. Chow Tai Fook was first to leverage big data to drive long-term business growth in the jewellery industry in Greater China, and has always kept our finger on the pulse of the customers to stay agile and competitive in the marketplace.

At Chow Tai Fook’s points of sale, RFID-enabled Smart Trays offer timely insights on customer behaviour. Similar to the correlation between popular items and increased customer traffic, activities of Smart Trays displaying specific products in physical stores are monitored to understand customer preferences. By deploying the big data technology, Chow Tai Fook’s management team are digitally connected to customers. They are better equipped to formulate business decisions and strategies based on the systematic and scientific analysis of customer behaviour.

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