Social networking is a new driver of e-shopping nowadays and a powerful channel for retailers to stay connected with their customers. In early 2020, Chow Tai Fook introduced the use of CloudSales 365, a mini-programme built upon WeChat Work platform, to connect our eShop and customers, as well as to equip our staff with a simple yet comprehensive customer management tool. CloudSales 365 allows our staff to communicate with and assist our customers anytime anywhere, offering a round-the-clock shopping experience with human touch through mobile devices. Frontline staff in our self-operated and franchised stores reached over 8 million customers via CloudSales 365 by sending product promotions to build a close connection and rapport with customers.
We use CloudSales 365 to cultivate our own private domain and the performance was outstanding. The services provided by our frontline staff through CloudSales 365 resulted in about twice as many repeat purchase as those usually made by Chow Tai Fook members.