CLOUDSALES 365: STRENGTHEN CUSTOMER ENGAGEMENT THROUGH SOCIAL NETWORK

Social networking is a new driver of e-shopping nowadays and a powerful channel for retailers to stay connected with their customers. In early 2020, Chow Tai Fook introduced the use of CloudSales 365, a mini-programme built upon WeChat Work platform, to connect our eShop and customers, as well as to equip our staff with a simple yet comprehensive customer management tool. CloudSales 365 allows our staff to communicate with and assist our customers anytime anywhere, offering a round-the-clock shopping experience with human touch through mobile devices. Frontline staff in our self-operated and franchised stores reached over 8 million customers via CloudSales 365 by sending product promotions to build a close connection and rapport with customers.