PEOPLE

At the heart of our commitment to people is a vision of building connection, understanding, and solidarity through the appreciation of Chinese culture. Collaborating with communities, education and cultural institutions and charities worldwide, we celebrate and share the rich heritage of Chinese culture and jewellery craftsmanship with diverse audiences, while nurturing, inspiring and empowering the designers and artisans of tomorrow. As part of this commitment, we will establish an international platform dedicated to preserving and cultivating an appreciation of Chinese culture, fostering talent development and encouraging industry innovation. We believe that investing in future talent is essential to the sustainable growth of our industry. Through scholarships, internships and incubation platforms, we support aspiring designers and craftsmen to grow and realise their potential. Our experienced artisans serve as mentors, passing on their knowledge, skills, and passion, ensuring that the artistry and techniques of Chinese jewellery craftsmanship continue to thrive. The well-being of our employees and their families, those in our supply chain and in the communities we touch is integral to our purpose. We support family-friendly initiatives and community programmes that promote family values, strengthen intergenerational bonds, and foster a sense of belonging. Human rights are a cornerstone of our operations, and we are dedicated to upholding these values across our entire value chain. By collaborating closely with our suppliers, we set and uphold rigorous standards to protect human rights, ensuring dignity and respect for everyone involved in the creation of our jewellery. Through these efforts, we aim to foster a legacy of positive social impact, uplifting individuals and communities and strengthening the foundations of our industry for generations to come.

CHINESE CULTURE

We aim to cultivate an appreciation of Chinese culture among audiences of all backgrounds and generations.

Preserve and cultivate an appreciation of Chinese culture and gold jewellery craftsmanship

Preserve ancient Chinese gold craftsmanship

Striving to reach 15% of the world's population by 2030

FUTURE TALENTS

We aim to cultivate and empower the talents of tomorrow, helping NEXT-GEN talents realise their potential in the jewellery industry

Realise NEXT-GEN talents' potential in Jewellery Industry

WELL-BEING FOR ALL

We aim to ensure protection of human rights in value chain by developing requirements for and alignment with suppliers for human rights protection, and enhance family well-being of employees in the broader communities.

Supplier Best Practice Principles declaration

Supplier due diligence

Family Well-being Index and internal promotion of family wellness

Community family well-being and education programmes