Industry | Innovate ∙ Advocate

Rooted in a legacy of craftsmanship and responsibility, our commitment to industry stewardship reflects our vision of a jewellery sector that exemplifies responsible growth and environmental care. As Chow Tai Fook Jewellery approaches a century of heritage, we are dedicated to setting new standards that lead the industry toward a more sustainable and inclusive future. From increasing the recycled content in our product portfolio — beginning with the introduction of collections crafted from 100% recycled gold from 2025 — to sharing our insights and best practices with peers and partners, we aim to inspire positive change and establish a new norm for sustainability within the jewellery sector. We work closely with industry associations and institutions to advocate for standards in recycled gold jewellery and traceability, ensuring that our sourcing practices are both transparent and environmentally responsible. Through collaboration with partners across the value chain, we strive to create a ripple effect that advances sustainable practices beyond our brand. We are committed to combining our heritage of craftsmanship with the latest technological advancements. Leveraging nearly a century of expertise, we continue to enhance customer experiences, operational efficiency and supply chain management, ensuring that our legacy is one of innovation, advocacy, and enduring responsibility — paving the way for a brighter, more sustainable future.

RECYCLED AND TRACEABLE GOLD

We aim to innovate and advocate for industry practices that exemplify responsible growth and environmental stewardship.

OUR COMMITMENTS

Develop industry standard for recycled gold jewellery

Develop industry standard for traceability of gold jewellery

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SUSTAINABILITY REPORT
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