Building on nearly a century of trust and innovation, the brand continues to evolve in relevance and desirability for every generation

A market leader in the Chinese Mainland, Hong Kong & Macau, China, the brand is perpetually evolving, spearheading industry trends

Catalysing positive impact and contribute to a sustainable future for all stakeholders through our ecosystem and operations DISCOVER

A seasoned leadership team brings a wealth of experience from diverse professional backgrounds and a proven track record of navigating through business cycles DISCOVER

While valuing stability and possessing deep knowledge of the jewellery sector, the management team also boasts an open mindset to attract multi-disciplinary talents to address evolving market demands

Robust governance structures in place to manage longer-term risks and opportunities, future proofing the business DISCOVER

Continuously evolving to meet the desires of each generation by blending cutting-edge technologies with traditional craftsmanship

Thoughtfully curated talent development and cultural preservation initiatives designed to pass on traditional craftsmanship from generation to generation and sustain our long-term competitiveness

Proven business model to scale growth and effectively adapt to market dynamics, while being nimble to calibrate resources for control over the full value chain

Our scalable, efficient and sustainable operations are bolstered by innovation, applied technologies, and data-driven market insights

Insights-driven optimisation of our store portfolio enables exploration of new growth opportunities to capture market demand while optimising the quality and productivity of our existing network and drawing upon our established track record in China to enter new markets

Focus on earnings quality and operational efficiency enhancement, coupled with clear initiatives and strategic priorities to further strengthen our competitiveness for quality expansion of our business DISCOVER

A strong track record of cash flow generation and payout to shareholders and consistent execution of prudent capital management to maximise total shareholder return sustainably