Our connection with the community is reflected in the projects we implement to promote and preserve traditional craftsmanship, and to foster creativity and innovation. Our “Do Good” spirit inspires us to proactively organise and participate in various community initiatives.
Chow Tai Fook Jewellery Group actively responded to “Happy DSE, Hong Kong Energy” organized by Chief Happiness Officer Association and has donated 30,000 high protection masks to show care for the DSE candidates, meanwhile embodying the Group’s commitment to caring the Hong Kong society.
Organized by Chief Happiness Officer Association, “Happy DSE, Hong Kong Energy” has gathered the support of more than 50 cross-sectoral enterprises. The Association will distribute "DSE candidates cheer up stickers" and 30,000 “Happy Kits” to DSE candidates at more than 30 collection points in Hong Kong to brighten them up.
In FY2022, Chow Tai Fook joined hands with Teach for China to support the "Love Begins Here" project. The vision of this initiative is to deliver high-quality education in rural China in order to enable all children could grow up confidently and happily.
In celebration of this partnership, Chow Tai Fook has released a special jewellery series under the same name - "Love Begins Here" - to raise awareness about the plight of rural children. We hope to invite the public to help us take action so that our love can be shared with many more children in rural areas.
"Home · Source" bracelets from the "Love Begins Here" collection are interlocked and engraved with the character for LOVE. The bracelet design also sparks childlike joy with playful charms that can be swapped and matched according to personal preference.