SOCIAL IMPACT
Chow Tai Fook Jewellery Group is preserving traditional craftsmanship while fostering future technology and innovation. We are committed to maintaining our social influence and embodying our corporate spirit through three major social impact strategies: Chinese culture promotion, talent development, and family wellbeing enhancement.
Through the community engagement, philanthropy, and social innovation, we create partnerships and initiatives that align with the company's values and support the communities.
FEATURE STORY
For the past ten years, Chow Tai Fook Jewellery Group has proudly sponsored the annual "YO Dancical" street dance performance organised by Youth Outreach. As part of this support, the Group also dispatched volunteers to assist with crowd control and set coordination on this year’s event day. This initiative empowers young people in the city who love dancing and encourages them to maintain a healthy lifestyle through street dance.
On 19 May 2024, “YO Dancical” staged its latest performance at Sha Tin Town Hall. The musical reconnected with in-person audiences, fusing inspiring life messages with dynamic street dance routines. Through these performances, the dancers interpreted how young people navigate various challenges and pressures from different perspectives, striving to transform and embark on a fresh start. Miss Alice Mak Mei-Kuen, Secretary for Home and Youth Affairs, and our Group representatives Mr. Wong Siu-Kee, Kent, Managing Director; Mr. Suen Chi-Keung, Peter, Executive Director; and Ms. Lau Ming-Yin, May, Director of Social Impact attended the event, showing support to the youths involved in the musical’s production and performance.
In support of the International Day of Families on 15 May, Chow Tai Fook Jewellery organised various volunteer activities focusing on family wellbeing and connecting colleagues with their families and society across multiple locations. This year’s activities included participation from cities in China and Singapore, resulting in up to 1,900 volunteering hours. In Hong Kong, China, more than 70 volunteers joined the “Homeland” Family Market hosted by the Hong Kong Family Welfare Society. Volunteers supported various sections of the event, including game booths and an exhibition area, maintaining an organised environment and encouraging public participation so all visitors could enjoy quality family time and have a delightful weekend. In Macau, China, the Group gathered over 40 parent-child volunteers at Hac Sa Beach for a beach cleanup event. This hands-on activity not only promoted environmental awareness but also encouraged family bonding and strengthened parent-child relationships.
Chow Tai Fook Global Volunteer Team supports charity activity and actively participates in community services. We are committed not only to fulfilling corporate social responsibilities, but also to encouraging employee participation, promoting volunteer spirit, and fostering positive values, thereby enhancing staff wellness.
Through our passion and care for the community, we strengthen the bond among our colleagues and give full play to team spirit. By participating in and organising various volunteer activities, we aim to support and collaborate in building a harmonious society.
