Our connection with the community is reflected in the projects we implement to promote and preserve traditional craftsmanship, and to foster creativity and innovation. Our “Do Good” spirit inspires us to proactively organise and participate in various community initiatives.
Loupe, our artistic incubation space in PMQ, Hong Kong, China is a platform that fosters exchange between our master craftsmen and young jewellery designers.
At Loupe’s Design Residency Programme, young designers-in-residence have an invaluable opportunity of working directly with our experienced masters from The Master Studio of Chow Tai Fook to bridge the gap between their creative ideas and practical skills. At the same time, our masters gain insights from the innovative perspectives of young designers-in-residence. This platform not only fosters ideas and experience exchanges across generations, but also opens intercultural interactions between traditional and contemporary techniques, eastern and western craftsmanship, as well as local and global jewellery trends.
Loupe also creates opportunities for its designers-in-residence to showcase their products at various jewellery exhibitions. Designers-in-residence are able to participate in international jewellery fairs and events, in which they can showcase their products and meet with industry leaders for networking.
“I'm from Macedonia and I feel so blessed to be able to visit Chow Tai Fook Jewellery Creative Centre in Shunde, Mainland China to learn about traditional Chinese craftsmanship from the masters, which has inspired me to create something different.”
Mima Pejoska Loupe designer-in-residence
“Jewellery design is art creation. But I also need to learn how to market my products in order to be a successful designer. Loupe has provided me with opportunities to meet with customers of different backgrounds and to learn practical marketing skills from Chow Tai Fook’s colleagues.”
Ronald Chan Loupe designer-in-residence
“For visitors and designers alike, Loupe is the gateway to connect with the world. It is a platform for sharing concepts and design processes for the creative industry.”
Ricky Lai Project Manager at Loupe