SOCIAL IMPACT
Chow Tai Fook Jewellery Group is preserving traditional craftsmanship while fostering future technology and innovation. We are committed to maintaining our social influence and embodying our corporate spirit through three major social impact strategies: Chinese culture cultivation, talent development, and family wellbeing enhancement.
Through the community engagement, philanthropy, and social innovation, we create partnerships and initiatives that align with the company's values and support the communities.
Chow Tai Fook Global Volunteer Team supports charity activity and actively participates in community services. We are committed not only to fulfilling corporate social responsibilities, but also to encouraging employee participation, promoting volunteer spirit, and fostering positive values, thereby enhancing staff wellness.
Through our passion and care for the community, we strengthen the bond among our colleagues and give full play to team spirit. By participating in and organising various volunteer activities, we aim to support and collaborate in building a harmonious society.
FEATURE STORY
To support the development of China’s sports sector and assist Beijing Sport University in nurturing elite competitive athletes, Dr. Cheng Ka-Shun, Chairman of the Group, established the “Cheng Kar-Shun Champion Development Foundation” at Beijing Sport University in 2022. The fund is valued at RMB 120 million.
In June 2025, the fund officially launched the “Legacy Programme – Rural Sports Teacher Training Initiative” at the Ethnic Middle School of Jishishan County, Gansu Province. This five-year initiative will deploy top-tier educators, students, and Olympic champions to rural areas, aiming to cultivate sports teachers with strong professional competence and teaching capabilities. The programme seeks to enhance the professional standards of rural sports educators, improve the quality of sports education in these regions, and ultimately train 500 sports education professionals.
At the launch ceremony, Ms Yuan Jie, Executive General Manager for Mainland China at Chow Tai Fook Jewellery Group, delivered remarks on behalf of Dr. Cheng. She emphasised that advancing rural sports education requires sustained investment and collective effort. The initiative represents a significant step in extending quality educational resources to rural communities.
In 2024, Chow Tai Fook Jewellery Group entered into an exclusive five-year strategic partnership with the Hong Kong Palace Museum to launch the “Chinese Gold Craftsmanship Heritage Education Programme”. This initiative reflects the Group’s commitment to cultural leadership and its role in cultivating appreciation for Chinese heritage and craftsmanship across generations.
The first phase of the programme commenced in 2025, focusing on early childhood education through immersive and age-appropriate experiences. Over 140 kindergarten pupils participated in four interactive “Golden Magician” workshops held between May and June, which featured storytelling on ancient gold artefacts, theatrical performances, and hands-on creative crafts. Educational kits and teaching materials will be distributed to 107 kindergartens, reaching more than 4,900 teachers and students between July and September.
The programme received highly positive feedback from educators, affirming its cultural and educational value. Ms May Lau Ming Yin, Director of Social Impact of Chow Tai Fook Jewellery Group, highlighted the importance of transforming complex cultural knowledge into accessible and engaging formats that inspire lifelong learning and pride in Chinese artistry.
Looking ahead, the programme will expand to primary, secondary, and tertiary levels, incorporating masterclasses, workshops, and cultural study tours, with a projected reach of over 50,000 participants. Through this initiative, the Group continues to nurture creativity and cultural awareness, inspiring the next generation of innovators and artisans.
Since 2014, Chow Tai Fook Jewellery Group has collaborated with the Art Museum of The Chinese University of Hong Kong on the “Ancient Chinese Gold Craftsmanship” research project, a multidisciplinary initiative dedicated to exploring and preserving on traditional goldsmithing techniques.
Now in its third phase, the Group has launched the “Goldsmith STEAM MAKER Programme", transforming research insights into inspiring educational experiences for primary school students. The programme integrates Chinese language, science, and visual arts through custom-designed learning kits, supported by mini exhibitions, little docent training, and hands-on workshops to create a holistic learning journey.
To ensure effective knowledge transfer, a “train-the-trainer” model was adopted, with our craftsmen training museum professionals, who in turn guided 74 primary school teachers and university student ambassadors—promoting Chinese heritage and craftsmanship through a structured educational framework.
In June 2025, the programme was piloted in two Hong Kong primary schools, engaging 248 pupils in a series of lessons including simplified gold chain braiding in art classes, offering hands-on appreciation of the skill and artistry of traditional goldsmiths. In July, the project features a mini exhibition hosted at participating primary schools, where trained primary student docents led guided tours for visiting kindergarten pupils, further promoting cultural education across age groups.
This initiative reflects the Group’s commitment to integrating research, education, and cultural engagement to nurture the next generation’s understanding and appreciation of traditional craftsmanship.
Chow Tai Fook Jewellery Group served as the Title Sponsor of YO Dancical 2025,“Rhythm of Emotion”, a street dance theatre production dedicated to promoting youth mental well-being, and encouraging young people to embrace their emotions positively.
Held on 26 April 2025, the performance featured 24 young dancers, including three selected for the 2025 Hong Kong Breaking Team—highlighting their potential in both the arts and sports. Through this platform, the Group continues to empower youth to express creativity, build confidence, and explore personal development opportunities.
The event was officiated by Mr Chris Sun, JP, Secretary for Labour and Welfare, and Ms Michelle Li, JP, Permanent Secretary for Education, with the attandance of the Group’s senior leadership—Mr Kent Wong, Managing Director, Mr Peter Suen, Executive Director, and Ms May Lau Ming Yin, Director of Social Impact.
Demonstrating its commitment to community engagement, the Group mobilised dozens of volunteers to support the event and cheer on the young performers from Youth Outreach.
This year marks the eleventh consecutive year of Chow Tai Fook’s support for YO, underscoring its long-term commitment to youth empowerment and positive community transformation.
In 2024, Chow Tai Fook Jewellery Group partnered with the Hong Kong Young Women’s Christian Association to launch the “Family Blessings • Family Love” programme, with a focus on promoting family health education, intergenerational relationship enhancement, and communication and intimacy rebuilding among family members. By integrating traditional Chinese cultural elements with creative craft activities, the initiative encourages the transmission of values across three generations.
A series of family-centred activities were organised under the programme. In January 2025, the “Chinese Culture Day” attracted numerous families to participate in nostalgic cultural experiences such as paper cutting, clay modelling, lion head ornament crafting, and Fai Chun calligraphy. These interactive sessions deepened cultural understanding and fostered intergenerational engagement. Subsequent activities included the “Treasures of Love” workshop, family portrait sessions, and a family treasure hunt, where children collaborated with grandparents to design personalised pendants, selecting glitter colours based on their elders’ preferences— strengthening emotional bonds through creative expression.
To date, the programme has engaged 854 households, representing over 1,600 individuals. Beyond creating lasting memories, the initiative has effectively bridged generational gaps, embodying the spirit of “Family Blessings” and extending the essence of “Family Love.”
In support of the International Day of Families on 15 May, Chow Tai Fook Jewellery organised various volunteer activities focusing on family wellbeing and connecting colleagues with their families and society across multiple locations. This year’s activities included participation from cities in China and Singapore, resulting in up to 1,900 volunteering hours. In Hong Kong, China, more than 70 volunteers joined the “Homeland” Family Market hosted by the Hong Kong Family Welfare Society. Volunteers supported various sections of the event, including game booths and an exhibition area, maintaining an organised environment and encouraging public participation so all visitors could enjoy quality family time and have a delightful weekend. In Macau, China, the Group gathered over 40 parent-child volunteers at Hac Sa Beach for a beach cleanup event. This hands-on activity not only promoted environmental awareness but also encouraged family bonding and strengthened parent-child relationships.
