Our connection with the community is reflected in the projects we implement to promote and preserve traditional craftsmanship, and to foster creativity and innovation. Our “Do Good” spirit inspires us to proactively organise and participate in various community initiatives.
Chow Tai Fook partnered with OATLY, a brand of oat milk, to conduct the Silent Barista training program at a coffee shop located in the Chow Tai Fook Group Tower in Shenzhen. OATLY developed the first "Barista Sign Language Dictionary" to empower the silent baristas to confidently communicate with their colleagues who are passionate about latte art through sign language. This initiative enables them to pursue their "coffee dreams" while promoting social inclusivity and sustainable development.
We sponsored local students to participate in English public speaking workshops organised by VDO English to help them improve their English skills, build confidence and express themselves. A total of 10 schools have been funded by this project, which is expected to benefit at least 1,500 students.
Furthermore, Chow Tai Fook also sponsored the “21st Century Cup” National English Speaking Competition (Hong Kong Region) in 2023. The competition is one of the largest and highest-standard English speech contests in Mainland China. Winners in the Hong Kong competition will represent Hong Kong in the national final.