FEATURE STORY

Silent Barista

Chow Tai Fook partnered with OATLY, a brand of oat milk, to conduct the Silent Barista training program at a coffee shop located in the Chow Tai Fook Group Tower in Shenzhen. OATLY developed the first "Barista Sign Language Dictionary" to empower the silent baristas to confidently communicate with their colleagues who are passionate about latte art through sign language. This initiative enables them to pursue their "coffee dreams" while promoting social inclusivity and sustainable development.

Supporting Students in Learning English

We sponsored local students to participate in English public speaking workshops organised by VDO English to help them improve their English skills, build confidence and express themselves. A total of 10 schools have been funded by this project, which is expected to benefit at least 1,500 students.

Furthermore, Chow Tai Fook also sponsored the “21st Century Cup” National English Speaking Competition (Hong Kong Region) in 2023. The competition is one of the largest and highest-standard English speech contests in Mainland China. Winners in the Hong Kong competition will represent Hong Kong in the national final.

HK$ 47,700,000
Total amount of donations in FY2023
18,400+
Hours of volunteer service in FY2023
Our “Do Good” spirit, representing a positive and caring attitude to promote positive change in our community, inspires us to proactively organise and participate in various community initiatives. We seek to maintain partnerships with non-governmental organisations to better address the needs of our community. Our partners include Food Angel, SEE Foundation, UNICEF, Youth Outreach and numerous reputable NGOs in Mainland China, Hong Kong, China and in other regions in which we operate.

Our Initiatives

  • We supported the tree planting programme of the SEE Foundation in Ala Shan Desert to reduce the threat of desert dust storms and create a more hospitable environment in arid regions.
  • “Do Good” bracelet: DEF introduced the bracelet to promote how “diamonds do good.” We are honoured to manufacture the bracelet, which has been seen by over 45 million people in the media and on social media platforms.
  • Our Do Good ~ Caring Action supports grassroots elderly, the sick and injured, and underprivileged families in the community. Our volunteer team has been cooperating with multiple welfare organisations since 2013 to provide caring services such as visits, cleaning and maintenance.
  • We sponsored the “Dialogue with the Future — Lead the City” programme, hosted by the Junior Chamber International Peninsula, providing training in public speaking, speech delivery and career planning for individuals with disabilities, with the goal of enhancing their personal development, and boosting their social competitiveness.
  • We sponsored the 2022 fundraising street dance show of YO Dancical titled “Save the Moment: Impossible”, featuring a physical street dance performance that was streamed online. This provided a platform for young performers to showcase their artistic talents and pursue their dreams.
  • Our volunteer team visited underprivileged communities and provided assistance with home maintenance and appliance repair.
We supported the tree planting programme of the SEE Foundation in Ala Shan Desert to reduce the threat of desert dust storms and create a more hospitable environment in arid regions.
“Do Good” bracelet: DEF introduced the bracelet to promote how “diamonds do good.” We are honoured to manufacture the bracelet, which has been seen by over 45 million people in the media and on social media platforms.
Our Do Good ~ Caring Action supports grassroots elderly, the sick and injured, and underprivileged families in the community. Our volunteer team has been cooperating with multiple welfare organisations since 2013 to provide caring services such as visits, cleaning and maintenance.
We sponsored the “Dialogue with the Future — Lead the City” programme, hosted by the Junior Chamber International Peninsula, providing training in public speaking, speech delivery and career planning for individuals with disabilities, with the goal of enhancing their personal development, and boosting their social competitiveness.
We sponsored the 2022 fundraising street dance show of YO Dancical titled “Save the Moment: Impossible”, featuring a physical street dance performance that was streamed online. This provided a platform for young performers to showcase their artistic talents and pursue their dreams.
Our volunteer team visited underprivileged communities and provided assistance with home maintenance and appliance repair.

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