It takes centuries and even millennia for a gemstone to crystallise into eternal beauty. Treading into our first centenary in 2029, our sparkles withstand the test of time. As our commitment crystallises into a sustainable future, we continue to cherish our heritage and craft a better future with our stakeholders for centuries to come.
“Our Centennial Commitment”, our ten-year sustainability strategy, sets the way forward for Chow Tai Fook to embrace the economic, environmental and social pillars of sustainable development in pursuit of our core values – “Sincerity • Eternity”. We promote economic prosperity and balanced growth while remaining committed to 4 priority areas, namely (1) Responsible Sourcing; (2) Craftsmanship, Innovation & Technology; (3) Resource Efficiency & Carbon Reduction; and (4) People Focused. We also support five United Nations Sustainability Development Goals through working on our four priority areas.
Sustainability is rooted in our core values of “Sincerity • Eternity” and embedded at the heart of our corporate culture and business operation. It provides guidance for us in managing the creation and delivery of our products and services, bringing blissfulness and happiness to customers while contributing to our communities.