It takes centuries and even millennia for a gemstone to crystallise into eternal beauty. Treading into our first centenary in 2029, our sparkles withstand the test of time. As our commitment crystallises into a sustainable future, we continue to cherish our heritage and craft a better future with our stakeholders for centuries to come.

“Our Centennial Commitment”, our ten-year sustainability strategy, sets the way forward for Chow Tai Fook to embrace the economic, environmental and social pillars of sustainable development in pursuit of our vision “To be a leading global jewellery brand that is a trusted lifetime partner for every generation”. We promote economic prosperity and balanced growth while remaining committed to four priority areas, including (1) Craftsmanship; (2) People Focused; (3) Responsible Sourcing; and (4) Resource Efficiency & Carbon Reduction. We also support five United Nations Sustainability Development Goals through working on our four priority areas.