NURTURING BLISS WITH SINCERITY, NOW AND FOREVER

It takes centuries and even millennia for a gemstone to crystallise into eternal beauty. Treading into our first centenary in 2029, our sparkles withstand the test of time. As our commitment crystallises into a sustainable future, we continue to cherish our heritage and craft a better future with our stakeholders for centuries to come.

“Our Centennial Commitment”, our ten-year sustainability strategy, sets the way forward for Chow Tai Fook to embrace the economic, environmental and social pillars of sustainable development in pursuit of our core values – “Sincerity • Eternity”. We promote economic prosperity and balanced growth while remaining committed to 4 Guiding Principles, including (1) Craftsmanship; (2) Obligation; (3) Delight; and (4) Environment. We also support five United Nations Sustainability Development Goals through working on our 4 Guiding Principles.

4 Guiding Principles