From raw material procurement to sales, Chow Tai Fook takes great pride in a fully agile business model that gives us effective and instantaneous control over the entire value chain. Our management can leverage the high level of responsiveness and agility made possible by this model to continually exceed our customers’ expectations.
Offering a wide array of brands and products for every occasion, Chow Tai Fook has built robust and stable raw material procurement and processing capabilities to ensure that products are crafted on schedule and to perfection.
As one of the largest diamond importers in Mainland China, Chow Tai Fook is equipped with a state-of-the-art polishing and manufacturing facility in Shunde, China. All diamonds acquired are in compliance with the Kimberley Process Certification Scheme.
Chow Tai Fook is recognised for its expertise and experience in transforming rough diamonds into brilliant gems. While traditional diamond processing by hand still plays a key role for high-value diamonds in particular, automation improves efficiency and accuracy in diamond cutting and polishing. To this end, Chow Tai Fook is a diamond expert with unparalleled capabilities of possessing hundreds of fully automated polishing machines as well as cutting-edge laser diamond cutting technology.
Chow Tai Fook’s scalable and sustainable growing operations are bolstered by innovations, applied technologies, and data-driven market insights. Our constant customer-focused innovations in midstream allow customers to enjoy more quality and personalised products and experiences. Leading the way in the Consumer-to-Manufactory operational model in the jewellery industry, Chow Tai Fook is able to meet the varying needs of customers along the supply chain.
And through its digital jewellery customisation platform D-ONE, customers can personalise their own jewellery with a few taps on their mobile devices. Customers can also choose diamonds and jewellery settings on D-ONE WeChat mini program for easy access. Thanks to Chow Tai Fook’s continual investments in smart production and its Automated Logistics and Distribution Centre, finished products can reach our customers in less time.
In an effort to develop the global wholesale jewellery business, the Group established Chow Tai Fook North America (“CTFNA”) business hub in the United States to support the industry in North America. Located in Boston, MA, CTFNA is a leading, single source wholesaler that delivers products, services and know-how, including technology innovation that help drive profitability and strengthen jewellery retail businesses in the North American market. CTFNA also offers customised, specialty collections in the diamond and fine jewellery segments, as well as private label offerings, to address the evolving needs of jewellery consumers.
Chow Tai Fook is aspired to deliver seamless customer experience through its extensive retail network and diverse store formats tailored to the needs and preferences of different customer segments.
We have a balanced portfolio of self-operated and franchised stores enables effective penetration into different tier cities and underserved markets in the Mainland, supported by a strong understanding of market demand. A dedicated Data Intelligence Space has also been established for analytics management, which helps formulate effective business strategies not only in product offerings and in-store displays, but also in inventory planning, as well as staff training and services. Customers who are always on the go can also take advantage of our smart retail tools to make purchases around the clock. Chow Tai Fook has come to cater to the value, quality, knowledge and convenience coveted by today’s customers.