VISION
To become the most trusted jewellery group in the world
MISSION

GLOBALISATION

DIVERSIFICATION

INNOVATION

SUSTAINABILITY

INDUSTRY LEADERSHIP

GLOBALISATION

Develop a global jewellery eco-system by leveraging our agile business model

DIVERSIFICATION

Provide a wide array of jewellery catering to diverse consumer needs

INNOVATION

Invest in our business, people and culture; embrace innovations to drive long-term growth

SUSTAINABILITY

Unlock future possibilities with sustainable practices

INDUSTRY LEADERSHIP

Elevate the jewellery industry’s professional standards

VALUES
PROGRESSION
Learn and improve continuously
PURSUIT OF EXCELLENCE
Strive for excellence and great achievements
PEOPLE FIRST
Treat employees and customers as long-term partners and focus on employees’ well-rounded development
BOLD INNOVATIONS
Apply innovative ideas to tackle new challenges