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- Chow Tai Fook (Stock Code: 1929) • A Hong Kong Main Board Listed Company | Disclaimer
VISION & VALUES
Our core ethos “Hardwork . Integrity . Loyalty” serve as the foundation of our vision and values, steering us towards becoming a pioneer in the jewellery industry.
VISION
To be the leading global jewellery brand that is a trusted lifetime partner for every generation.
VALUES
Act with integrity
Be open-minded
Take ownership
Be passionate
Work collaboratively
Understanding that people are core to our company’s success – whether it be our employees, shareholders, partners or customers, we work together for the best possible outcomes.
Act with integrity
Based on strong ethics, behaving in a manner that is true to our heritage of always being honest, transparent, and genuine.
Be open-minded
Embodying adaptability with agility, demonstrating curiosity towards alternative perspectives and welcoming the new.
Take ownership
Taking ownership of our actions, acknowledging that successes and mistakes are all learning opportunities.
Be passionate
Carrying and expressing genuine interest in what we do and create, always acting with drive and enthusiasm.