Chow Tai Fook Jewellery Group Collaborates with Teach For China Again to Nurture “Love Begins Here” Let Dreams Shine on the Future of Children in Rural Villages
01 Jun 2022

Chow Tai Fook Jewellery Group Limited (“Chow Tai Fook Jewellery Group”, “the Group” or “the Company”; SEHK stock code: 1929), a Hong Kong Main Board listed company with over 90 years of heritage, once again collaborates with Teach For China to promote rural education in Mainland China, following last year’s co-launch of the “Love Begins Here” programme. With this year’s theme of “Dreams”, “Love Begins Here” uses the power of dreams, home and blessings to inspire children in rural villages and support outstanding youth in realising their aspirations.

The “Love Begins Here” programme hopes that children could feel the warmth of “home”. Home is the first school in life, and school is the second “home” for every child. Children’s growth is a journey of constant exploration and progress. Teachers with patience and care will nurture the growth of students and fill this home with warmth. Through the transmission of love and knowledge, children's dreams could be realised.

Mr. Chan Sai-cheong, Managing Director of Chow Tai Fook Jewellery Group, said, “Our Centennial Commitment focus on people, serving the community as our mission, embracing the corporate philosophy of ‘Nurturing Bliss with Sincerity, Now and Forever’, uniting society through love and care – all which aligns with the goals and values of Teach For China. Our second year of support for ‘Love Begins Here’ aims to further improve the quality of education, so that the children in rural villages have the opportunity to pursue their dreams, empowering courageous growth and development.” 

Teach For China selects Chinese youths with a strong will for education and provides them with continuous training and support, whilst Fellows may attain personal growth and self-improvement when assisting the children’s holistic development.

Mr. Bobby Liu, Executive Director of Chow Tai Fook Jewellery Group, said, “Last year, we started from 'home' to promote rural education with love. This year, we continue to set 'home' and 'education' as the foundation to help rural children chase their dreams. ‘Love Begins Here’ is comparable to binoculars, bringing children in rural villages closer to their dreams.”

Mr. Liao Qi-nan, Board Chair and CEO of The Lead Foundation, said, “In the 2021-2022 school year, Chow Tai Fook supported Teach For China to bring quality education to children in rural villages. In the new year, the ‘Love Begins Here’ programme embodies 'Dreams' as the theme, conveying love, power and aspirations through this programme. We will also hold charity events that invite children from rural villages and our Fellows to participate, helping children pursue their dreams and support youths in realising their personal goals and values through the volunteer service. We look forward to collaborating with all sectors of society to continue to strengthen education in rural villages, revitalize rural areas with teaching services, prevent intergenerational poverty with education, and work together in the direction of common prosperity.”

In the 2021-2022 school year, with the support of Chow Tai Fook Jewellery Group, Teach For China has placed 28 Fellows to 9 rural schools in Guangdong Province and Fujian Province. In the fall semester alone, they have taught more than 9,000 lessons for approximately 900 students in rural villages. In addition to regular teaching classes, Teach For China Fellows also conducted extra curriculars such as reading, art, physical and mental health activities, to foster positive development of students, local teachers, schools and rural communities.

Ms. Li Wei-wei, Chief Operating Officer of Teach For China, said, “While bringing quality education and resources to rural villages, these Fellows have also enhanced their core competencies in the volunteer process and became talents who promote the impartial development of education in China.”

“Love Begins Here X Chow Tai Fook Bao Bao Family” Connecting Love and Dreams to Build Aspirations on Stars

To raise public awareness on the wellbeing of children in rural villages, Chow Tai Fook Jewellery Group launched the “Gift of Love” with profound meaning, passing happiness and love to children in rural areas, lifting their sky of hope, helping them to achieve their dreams, and co-creating a better future.

This year’s “Gift of Love” transforms “Bao Bao” into angels of dreams with the mission of “Blessings as Companion, Fulfilling Starry Wishes” to make beautiful dreams come true. The elements of love and stars embraced by Bao Bao carry the enthusiasm that rural children have for their dreams, where stars representing their dreams lead them forward, building aspirations on stars together and moving towards a brilliant future.