SOINLOVE is an affordable luxury jewellery brand under Chow Tai Fook Jewellery Group that targets young millennial women who lead glamorous lifestyles. The jewellery gift shops are designed for choosing heart-touching and memorable pieces of diamond jewellery to be given to someone special. Embodying the brand spirit of “Live to Dream • Dare to Love”, SOINLOVE is a jewellery brand that features diamond rings with pink diamonds embedded as its signature pieces, and expresses a cosy and passionate touch. It offers consumers a wider array of choices when it comes to giving commemorative gifts prior to marriage, and gives personal meanings to the gift befitting every important occasion.
The miniature diamond rings in the Baby Ring Collection are meticulously crafted to capture the hearts of young ladies. The concept behind the ring design is that the Baby Ring is the first ring given by someone special in one’s life, and is a testament to everlasting love. Named after the common term of endearment, this jewellery piece is popular among millennial couples and represents the pursuit of a life and future together.