Chow Tai Fook is Named "Retailer of the Year" at 2014 JNA Awards Two Years in a Row
18 Sep 2014

A Recognition of Leadership in Jewellery Retailing

Chow Tai Fook Jewellery Group Limited ("Chow Tai Fook" or the "Company"; collectively with its subsidiaries, the "Group"; HKEx stock code: 1929), the world's largest pure-play jeweller by market capitalisation with 85 years' heritage, is pleased to announce that the Group clinched the "Retailer of the Year" Award for two consecutive years at the third edition of JNA Awards held in Hong Kong on 16 September 2014.

On the back of the Group's extensive retail network, diversified products with innovative design and exquisite craftsmanship, as well as professional and dedicated customer service, coupled with market-driven and customer-oriented integrated strategy, Chow Tai Fook maintains a leading position in the jewellery retail sector over the years. These strengths are the indispensable wining factors that the Group was able to garner the "Retailer of the Year" Award at the third edition of JNA Awards in recognition of its outstanding performance and achievements.

Chow Tai Fook Managing Director Kent Wong said, "The Group takes pride to receive the "Retailer of the Year" Award for two consecutive years. This industry award further recognises the excellence and leading position of Chow Tai Fook in the jewellery retail sector, thanks to the joint efforts of every Chow Tai Fook staff member, at present and in the past, for over eighty years! We boast a comprehensive jewellery retail network combining physical stores and online channels which is one of the largest scale and fastest-growing in the industry comprising not only over 2,100 physical stores across 470 cities in the region, but also various e-commerce channels including Chow Tai Fook eShop and those on major e-tail platforms. As a leading jewellery brand well supported and widely recognised by consumers, we will continue to uphold Chow Tai Fook's corporate core values "Sincerity • Eternity" and adhere to our commitment to providing sincere services and quality products with long-lasting value."

The Group is the number one jeweller in terms of market share, thanks to its extensive retail network in Greater China, Singapore and Malaysia. In recent years, the Group has also successfully developed some of the most popular jewellery e-tail platforms with high sales soon after they were launched. The Group will continue to adopt a flexible approach in retail network expansion, including opening a net of 200 physical stores each year mainly in Tier III and lower tier cities in Mainland China, while injecting more resources in e-commerce development so as to further enhance e-tail sales and promote online-to-offline interaction. This is a win-win strategy for two-front development that brings synergy to drive business growth at both physical stores and e-tail platforms.

Customers always come first at Chow Tai Fook where great importance is placed to customer service and shopping experience, with stepped up efforts to lift customer service standard and provide an innovative 360-degree shopping experience to customers. On customer relationship management (CRM), the Group offers various benefits, membership activities and unique lifestyle experiences to more than 1.3 million distinguished members of the Chow Tai Fook Membership Program. These CRM endeavours strive to foster a closer relationship with customers for building stronger brand loyalty.

Chow Tai Fook serves a wide spectrum of customers covering different age groups and varied purchasing pocket sizes. The Group implements a market-driven product strategy to meet different customers' diverse demands through product diversification and differentiation. The jewellery sector in the region has tremendous development potential, while room for development in Mainland China is particularly huge. To support greater business growth and sustainable development, the Group has embarked on the construction of the vast Chow Tai Fook Jewellery Park in Wuhan. The integrated production and development base will become a strong foundation for the Group's sustainable development in the coming decades.

Chow Tai Fook is one of the headline partners of JNA Awards for 3 years in a row, rendering its full support to the organiser in promoting innovation, excellence and achievement, and raising the bar of best business practice and overall industry standard. JNA Awards is organised by JNA, a jewellery trade magazine of UBM Asia.