Chow Tai Fook has supported Hong Kong Committee for UNICEF "China Children's Week Little Artists Big Dreams Drawing Competition" for 3 consecutive years. At the launching ceremony held at Victoria Park, Hong Kong, China on 11 January, Chow Tai Fook Managing Director Kent Wong and Executive Director Peter Suen donated HK$2,000,000 on behalf of the Group to support UNICEF's children' project in remote areas in Mainland China. The Group has also donated "Chow Tai Fook 999.9 Pure Gold Photo Greeting Cards" and tailor-made 925 silver badges, and will launch a special product inspired by the concept of the artwork of the competition's overall champion for charity sale.