The Group supported hip-hop dance show "YO! Dance it Up" as its title-sponsor for the production costs of HK$1 million, assisting the Youth Outreach to raise funds and provide social services for at-risk youth. In addition to the "YO! Dance it Up" performance at Sha Tin Town Hall on 16 April, Youth Outreach also organised a "Heat-up the Street" dance show at the open plaza of the Town Hall and enabled audiences to watch the show free-of-charge. Chow Tai Fook Managing Director Kent Wong with more than 30 colleagues and friends also attended the scene to support the event.