The auction dinner for "Reflections of Siem" high jewellery collection was held on 18 April. Over 300 celebrities and prestigious guests from Mainland China, Hong Kong, China and Korea were invited to attend the event. 13 sets of jewellery masterpieces with creative and exquisite craftsmanship were auctioned successfully at record prices through in-room auction and phone bidding.

Previews of this high jewellery collection were organised last year in Beijing, Shanghai, Dalian, Wuhan, Chengdu, Guangzhou, Shenzhen and Hong Kong, as well as in Singapore to serve the Group's VIPs overseas. On the day before the auction on 17 April, the Group held a media preview in Hong Kong, attracting dozens of media professionals to the scene.