Chow Tai Fook was appointed as the official global partner of the China Pavilion at Expo Milano 2015, and successfully held the "Tribute to Beauty of Life" corporate branding day in the China Pavilion on 15 June. Chow Tai Fook General Manager of the Mainland China Management Centre Lau Pok represented the Group to deliver a speech. Chow Tai Fook designed the "Ambassador of Love" brooch, inspired by China's national butterfly Teinopalpus aureus, as a national gift to the Italy Pavilion. The gift expresses best wishes for the friendship between China and Italy.

During the event, models wearing jewellery of the "Forbidden City", the "Ancient Civilisation" and the "Modern Civilisation" collections staged a visual feast spanning "Yesterday, Today, and Tomorrow".