The First ARTRIUM POS Unveils in Changsha, Mainland China
11 Aug 2018

ARTRIUM, focuses on artisan jewellery pieces with meticulous craftsmanship, opened its first-ever POS in Changsha International Finance Square, Mainland China on 11 Aug. Derived from two words "ART" and "ATRIUM", the brand name ARTRIUM represents the brand vision of art appreciation and curiosities collection. By referencing the design concept of prestigious mansion, jewellery treasures are located at the middle of the courtyard which cater customers to take a leisure stroll through a grand manor to explore and appreciate the jewellery art pieces.

ARTRIUM consists of three distinct collections: the Palace Collection, the Artists' Collection and the ARTRIUM Collection. Each piece from ARTRIUM evokes the perfect balance of charm and elegance through meticulous craftsmanship.

The Palace Collection draws inspiration from the ancient treasures within the Forbidden City and is an extension of the former Chinese imperial palace. Every piece of this collection is crafted by only using the most precious materials and comes with an official certificate presented by the Palace Museum. Chow Tai Fook presents the extraordinary art pieces of gold and gem-set jewellery via the Artists' Collections by joining hands with renowned international artists and designers, while the ARTRIUM Collection features the unique design and superior achievement on our own with hundred years of craftsmanship, and to transform every gold, diamond, jade, precious stones and pearls to exquisite composition that are beyond comparison.

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