Chow Tai Fook introduces a disruptive innovation, CHOW TAI FOOK T MARK diamond brand. This initiative is embedded with our new "4Ts" concept — transparent, traceable, thoughtful and truthful, which revolutionises the current industry practice by enabling customers to witness the life cycle of a diamond from its source.

Each CHOW TAI FOOK T MARK diamond is inscribed with a "T MARK" marking by our patented nano-inscription technology with no chemical residue. The marking, essentially a set of unique serial numbers, serves as a resume of the diamond with records of procurement, cutting and polishing, marking, authentication, design and production along our vertically integrated business model.

In order to let customers experience the uniqueness of CHOW TAI FOOK T MARK diamonds, the Group has set up the first T MARKexperiential zone at our POS in Park Lane Shopper's Boulevard in Tsim Sha Tsui, and will continue to launch various marketing activities and events for members in Mainland China and Hong Kong, China.