The Group opened the first-ever Chow Tai Fook branded shop-in-shop in Macy's, the renowned US department store, on 12 November 2016. The shop debuted at Macy's Flushing location, one of Macy's most popular stores and in one of the most dynamic neighbourhoods in New York City. Spanning approximately 500 square feet, this new shop offers a wide range of products including gem-set jewellery, gold products and platinum & karat gold jewellery. In particular, the 24-Karat gold jewellery products, designed and distributed by Chow Tai Fook, add unprecedented and unique product offerings at Macy's Flushing store.