Chow Tai Fook Jewellery Group Limited, (“Chow Tai Fook”), a distinguished jeweller with more than 2,300 POS worldwide, and Laox, a renowned Japanese tax-free store operator with over 80 years of heritage and 40 general tax-free stores around Japan, signed an agreement for partnership on 13 March 2017, whereby Chow Tai Fook will open its first-ever branded store in one of the tax-free stores operated by Laox in Tokyo, Japan.

Spanning approximately 820 square feet, the shop will debut at Laox Shinjuku East-exit Store, one of Japan’s major wristwatch specialty stores, in Shinjuku, Tokyo. The new store will offer a wide range of jewellery products including gem-set jewellery, gold products and platinum & karat gold jewellery.

Chow Tai Fook Managing Director, Kent Wong, remarked, “Seeking to tap into the growing demand for leisure spending of Chinese, we are thrilled to partner with Laox to provide our customers in Japan with high quality products in superlative craftsmanship. Shinjuku serves as a major economic centre in Tokyo, together with opportunities arising from 2020 Tokyo Olympics, we see great business potentials in the Japanese market.”

Laox’s President and Representative Director, Luo Yiwen, said, “In collaboration with Chow Tai Fook, we hope to actively promote its high-quality and fashionable products. We have noticed a high demand for jewellery in Japan as an increasing number of ladies enjoy wearing it as a fashion item and we aspire to create a new market for it in the future.”

With 2-minute walk from Shinjuku Station East-exit, Laox Shinjuku East-exit Store is located at 3-29-11 Shinjuku which is a prime spot for shopping with Isetan Department store, Shinjuku Marui, as well as various luxurious brands and electronic shops nearby. Shinjuku is known as a major urban transit hub in Tokyo, housing Shinjuku Station. The Shinjuku Station area is Tokyo’s most vibrant commercial centre.