Chow Tai Fook and JD.com held a strategic partnership press conference at Shanghai K11 Art Mall. Chow Tai Fook Executive Director Adrian Cheng and JD.com Chairman and CEO Richard Liu announced that multiple brands of different market positions under Chow Tai Fook including Hearts On Fire, MONOLOGUE and SOINLOVE would choose JD.com as preferred platforms for online sales and cooperation.

The collaboration with JD.com is one of Chow Tai Fook’s online-to-offline strategies that help engage a wider range of customers with enhanced services.