With an aim to deliver a rejuvenated shopping experience to customers, a "gift box" themed POS has been grandly opened at YOHO MALL in Yuen Long, Hong Kong. Artist Tracy Chu was invited as a special guest in an opening ceremony. The store design makes a major breakthrough that the refreshingly playful décor and colourful gift boxes exude a youthful and energetic allure, resembling a world of gifts filled with joyful ambience. The jewellery pieces are showcased in gift box-like glass displays while the open space allows customers to select their favourite pieces freely. Different moulds are displayed on the walls to illustrate the tools and process of jewellery making. There is also a DIY gift wrapping zone where customers can give their gifts a personal touch.

Chow Tai Fook Managing Director, Kent Wong, said that Chow Tai Fook delights its customers with a brand-new shopping experience by introducing the innovative themed POS, so as to spread the joy of shopping and enhance the interaction with customers.