Chow Tai Fook Jewellery Group Collaborates with Teach For China to Co-launch “Love Begins Here” to Empower Children in Rural Villages through Education
01 Apr 2021

Chow Tai Fook Jewellery Group Limited (“Chow Tai Fook Jewellery Group”, “the Group” or “the Company”; SEHK stock code: 1929), a Hong Kong Main Board listed company with over 90 years of heritage, is delighted to announce its partnership with Teach For China in co-launching the “Love Begins Here” programme to expedite progress towards rural education, empowering children with love, hope, and strength. Donation from the Group will be used to support Teach For China’s education project in the 2021-2022 academic year. The project aims to provide high quality education to children by delegating young and professionally equipped teachers to rural areas where the educational resources are inadequate.

Mr. Chan Sai-cheong, Managing Director, Mainland China of Chow Tai Fook Jewellery Group, said, “The Group uphold the spirit of ‘Do Good’ through proactively participating in various charitable activities and supporting sustainable development to give back to the society. The purpose of the ‘Love Begins Here’ programme, co-launched by the Group and Teach For China, is to create a better world by providing transcendent educational resources to children in rural villages, making well-rounded and equitable education opportunities more accessible to them, while making them feel loved and cared for.”

Mr. Qi-nan Liao, Chief Executive Officer of Teach For China’s Fellowship Project, said, “The vision of Teach For China is to ensure that one day all children in Mainland China will enjoy access to quality education. We hope to nurture these young souls, be present in their growth as they build their confidence, and to be their beacon to show them their path forward. We are immensely grateful to Chow Tai Fook Jewellery Group for its care and support for education advancement in the rural villages in Mainland China. As the ‘Love Begins Here’ programme unfolds, we hope to raise people’s awareness of and their charitable engagement in facilitating village education.”

“Love Begins Here” Instilling the Feeling of a Loving Home
The ultimate goal of “Love Begins Here” programme co-launched by the Group and Teach For China, is to enable children to feel loved and being home. Home is children’s first school, and school is considered to be a second home for them. In the continuous journey of self-discovery and growth, every child needs patient and caring teachers to make the school a second home.

To raise public awareness about the well-being of children in rural villages, the Group launched the jewellery products with the theme of “Love Begins Here” to articulate the story of a child and a loving home. We are extending our invitation to the public to support empowerment through education in rural villages, so that we can light the path ahead and create a better future for the children.