Chow Tai Fook Jewellery Group has been named as the 2019 Asia’s Top Influential Brands by the Influential Brands®, in recognition of its success in strengthening links to a new generation of younger customers through its multi-brand strategy and omni-channel retailing tools under the Group’s “Smart+ 2020” strategic framework. The award ceremony was held in Thailand on 19 November 2019 and Po Liu, Chow Tai Fook Jewellery Group Director of Overseas Business Development represented the Group to receive the honour.
Chow Tai Fook Jewellery Group Managing Director, Kent Wong remarked, “We are delighted to have won the Asia’s Top Influential Brands - Most Trustworthy Brand - Premium Jewellery Award for the fourth consecutive year in a row. It is a wonderful testimony to the efforts we put into making Chow Tai Fook the best jewellery brand in the region. We will continue our efforts in enhancing retail experience to breakthrough customers’ inherent expectations on jewellery brands, products and services.”
There were 43 companies from Asia being awarded primarily based on consumer insights and surveys covering five countries and more than 5,000 respondents. Influential Brands® is a think-tank research and business platform which identifies, engages and recognises “The Champions of Excellence” throughout Asia.