MONOLOGUE, the stylish fashion jewellery brand under Chow Tai Fook Jewellery Group, it first POS landed at K11 Artmall, Tsim Sha Tsui on 30 Aug. MONOLOGUE’s theme draws heavily on the music culture. Customers are encouraged to mix and match jewellery items, which interpret different elements of music. Jewellery is no more just an accessory but to articulate customers’ creativity and personal expression as well as to reveal their true personalities, attitudes, and dreams.
To differentiate with traditional jewellery store, the point-of-sale of MONOLOGUE specifies the universal language, “Music”, as the main design theme. It is decorated in a light-industrial style with drums, guitars and other musical instruments to remind customers of the birthplaces of various music genres. The brand also brings in DIY elements to the product design and consistently launches a wide variety of new fashion products to cater for young generation’s taste, so as to inspire them to develop their own style by using creativity.