Spelling Out the Group’s Branding Strategy at the 8<sup>th</sup> MEXPO
15 Nov 2018

At the 8th MEXPO held in Shanghai, Bobby Liu, Executive Director of Chow Tai Fook Jewellery Group, unpacked for the audience the Group’s multi-brand strategy and comprehensive and diverse product lines that cater to different market segments and changing consumer trends. The strategy has been implemented through different marketing campaigns so as to grow market share and meet varying customer needs.

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