Positive verdict reached at the Court of Shanghai, Huang Pu District
Chow Tai Fook Jewellery Group Limited (“Chow Tai Fook” or the “Company”; collectively with its subsidiaries, the “Group”; HKEx Stock Code: 1929), the world’s largest jeweller by market capitalisation with over 80 years’ heritage, has filed civil suits against two Shanghai companies involved in the serious counterfeit and imitation of the Company’s original proprietary product, the “Ping An Bao Bao”. On April 23, the civil suits reached a positive verdict in favour of the Group at the Court of Shanghai in Huang Pu District.
Having witnessed that infringement of the Company’s original proprietary collection the “Bao Bao Family” is getting more and more serious in the Mainland China market and that counterfeits and imitations have been found constantly on both off-line and online markets, Chow Tai Fook took action against “Shang Hai Li Jin Jewellery Company Limited” and “Shang Hai Zhang Liang Jewellery Company Limited” in Shanghai for their infringement of its “Ping An Bao Bao” product, one of the proprietary items of the “Bao Bao Family”.
The Court of Shanghai in Huang Pu District ruled in favour of the Group on 23 April, asserting that the “Ping An Bao Bao” product should be protected by Copyright Law. In the first-instance verdict, the two companies were ordered to cease all infringement activities and pay damages to the Group.
Chow Tai Fook welcomes the court’s verdict, which shows a strict approach and adjudication from the Court of Shanghai, Huang Pu, and reflects the respect and attention for the right of intellectual property, as well as the determination of Chinese authorities to defend against infringement. The ruling not only upholds intellectual property rights and the protection of consumers’ rights, it will also serve to curb the infringement of intellectual property in Mainland China.
The cases received significant public attention, with 250 people attending the five-hour hearing, including law students from the East China University of Political Science and Law as well as three television stations. The hearing was also broadcasted live on the internet in text and video format and the entire proceeding was recorded to serve as a case study.