Chow Tai Fook Jewellery Group Limited (“Chow Tai Fook”, the “Group”, or the “Company”; SEHK stock code: 1929), has officially launched Timeless Harmony, marking a defining milestone in the brand’s nearly century-long history. As the Group accelerates its brand transformation under the leadership of Vice-chairman Sonia Cheng and Conroy Cheng, the new collection reflects both a tribute to the company’s heritage and an expression of its evolving design language. It signals a new chapter for the Group’s pursuit of creative leadership and excellence in the realm of High Jewellery. Rooted in Chinese cultural inspiration and crafted with a contemporary vision, it also affirms the Group’s commitment to elevating Chinese design and cultural expression on the world stage.
New Creative Vitality to the High Jewellery Realm
In a realm long dominated by Western perspectives, Timeless Harmony collection offers a bold statement from a Chinese voice. Guided by the creative vision of Nicholas Lieou, Chow Tai Fook’s High Jewellery Creative Director, the collection draws on his multicultural background and deep appreciation of Chinese heritage. Mr. Lieou brings a contemporary sensibility to traditional inspiration elements, uniting Chinese heritage with Western design disciplines.
Crafted by Chow Tai Fook’s In-House High Jewellery Workshop and In-House Design Studio, Timeless Harmony brings together the talents of nationally certified artisans with decades of experience. From bespoke stone-setting to intricate craftsmanship, each piece exemplifies the brand’s technical mastery and exacting standards. Coloured gemstones and diamonds are paired with materials rich in Chinese heritage, including jadeite and pure gold – precious elements rarely seen in traditional High Jewellery – each handled with precision and reverence.
High Jewellery is not only a medium for unparalleled craftsmanship, but also is a vessel of cultural meaning and emotional resonance. The Timeless Harmony collection draws from seven inspiration elements—Lotus, Heaven & Earth, Joie, Palace, Roof Tiles, Gate, and the Great Wall—channelling the quiet contemplation of Chinese philosophy and the strength and grandeur of traditional architecture. It expresses a unique Chinese design language told through High Jewellery, demonstrating Chow Tai Fook’s creative excellence and artisanal mastery, affirming its growing influence in the space.
Building on decades of bespoke creations for trusted collectors, Chow Tai Fook now brings its High Jewellery vision to wider global collectors, offering pieces deeply rooted in cultural significance, yet designed with contemporary lifestyles in mind.
A Legacy of Innovation and Integrity
Since its founding, Chow Tai Fook Jewellery has played a pioneering role in shaping the jewellery industry. From launching 999.9 pure gold jewellery in Hong Kong and Macau in 1972, to introducing fixed-price transparency in 1990, and debuting the T·MARK diamond brand in 2016, the Group has consistently set new benchmarks for quality, integrity, and innovation. The T·MARK initiative, built around the proprietary “4Ts” concept—Traceable, Transparent, Truthful, and Thoughtful—enables customers to follow a diamond’s journey from source to finished piece. Each T·MARK diamond carries a nano-inscribed serial number, offering full visibility into its lifecycle through Chow Tai Fook’s vertically integrated supply chain.
Chow Tai Fook Jewellery has acquired some of the world’s most exceptional gemstones, including the flawless Pink Star diamond, the record-setting De Beers Millennium Jewel 4, and the 507.55-carat Cullinan Heritage. Upholding strict material standards, the Group selects diamonds and coloured gemstones from globally renowned origins to ensure each piece reflects the highest level of rarity and refinement.
With over 6,600 retail locations worldwide and advanced production and R&D bases in Shunde and Wuhan, the Group has built the infrastructure to support its global ambitions. Since its listing on the Hong Kong Stock Exchange in 2011, it has remained the most valuable jewellery company on the exchange by market capitalisation.
Chow Tai Fook Jewellery remains committed to pushing the boundaries of creativity and culture, bringing Chinese craftsmanship and innovation to the global high jewellery stage.