Chow Tai Fook Jewellery Group is delighted to share its recognition as the Grand Prize recipient at the 2024 Smart Retail All-Domain Digital Operation List (智慧零售全域數字化經營︰2024年度榜單), presented by Tencent Smart Retail. As the highest accolade,  the Grand Prize underscores the Group’s remarkable achievements made possible through advanced digitalisation. Among the top 10 leading retailers accorded with the Grand Prize, the Group stands out as the only recipient from the jewellery industry .  

The List evaluates retail companies based on three key digital dimensions: strategies, applications, and foundational capabilities, measuring their all-domain digital strengths and digital transformation progress.  Through continuously accelerating digitalisation, the Group has made exceptional strides across these dimensions, embracing a new paradigm of holistic digital growth while supporting the industry’s shift towards smarter retail operations.   

In partnership with Tencent, the Group has built an agile IT infrastructure, developing a secure and trustworthy membership ecosystem. It has also utilised a cloud-native foundation that builds on real-time intelligence capabilities to drive data transformation.  In pursuit of high-quality growth, digitalisation is fundamental for elevating the Group’s operations.

Guided by our vision, “To be the leading global jewellery brand that is a trusted lifetime partner for every generation”, the Group will continue prioritising technological investments to foster new avenues for digital innovation, and will strengthen omni-channel integration to provide customers with a reliable and enhanced shopping experience.