Chow Tai Fook Jewellery Group, the leading Chinese jeweller built on nearly a century of trust and innovation, is delighted to have been included in the world’s top 100 retailer list according to Deloitte’s Global Powers of Retailing 2025 report.
This year the Group was ranked 91st, the highest since its first inclusion in 2015 and climbing 13 places from the year before. The recognition reinforces the Group’s position as a global leader in the jewellery industry. The progress is a testament to the Group’s strength and resilience in scaling new heights in a dynamic and fast-changing market driven by a commitment to realising its vision – “To be the leading global jewellery brand that is a trusted lifetime partner for every generation”.
The Group, looking towards a remarkable centennial milestone in 2029, has embarked on its brand transformation journey in 2024, laying a solid foundation for sustainable growth and creating long-term value amid a dynamic economic backdrop. Through the introduction of new image stores, launch of differentiated product collections, and formation of strategic collaborations with globally recognised partners, the Group aspires to redefine the retail experience while further enhancing the interaction with customers to resonate with the diverse preferences of consumers nowadays.
Global Powers of Retailing, an annual report compiled by multinational professional services network Deloitte, provides data-driven analysis of the top 250 global retailers. It examines the fastest-growing retailers, new market entrants and the strategies employed to address challenges such as economic uncertainty, shifting consumer behaviour and rapid technological evolution, particularly highlighting how retail leaders are adapting by staying resilient and innovative.