Mr. Patrick Cheung, Chief Digital Officer of Chow Tai Fook Jewellery Group was invited to share his experience and insights on AI adoption in marketing at the opening keynote session at the Digital Marketing Asia 2024 on 22 October. During the sharing, Mr. Cheung discussed how Chow Tai Fook Jewellery is shifting to a digital-centric approach, including its stock allocation, customer experience, data analytics, and AI adoption. He also shared how the Group is undergoing a significant brand transformation and customer experience enhancement initiatives in advance of its 100th anniversary, with a strong focus on digital acceleration.
Digital Marketing Asia 2024 took place in Hong Kong on 22-23 October, gathering industry elites to exchange insights on advanced analytics, omnichannel strategies and technological innovations essential for thriving in a digital-first future.