Chow Tai Fook Jewellery Group Limited ("Chow Tai Fook Jewellery Group", the "Group" or the "Company"; SEHK stock code: 1929), the leading Chinese jeweller built on nearly a century of trust and innovation, today announced the launch of the Chow Tai Fook Palace Museum Collection.

The Collection follows the December 2023 announcement of the strategic partnership between Chow Tai Fook Jewellery and The Palace Museum, China’s most esteemed cultural institution. The partnership underscores the Group’s commitment to showcasing Chinese heritage and craftsmanship to the world.

“ The Chow Tai Fook Palace Museum Collection  transcends jewellery into wearable pieces of history, bridging China's storied past with its vibrant present. We are thrilled to share this Collection with the world, reinvigorating passion and love of Chinese art and culture through exquisite jewellery,” said Ms. Sonia Cheng, Vice-chairman of Chow Tai Fook Jewellery Group.

Available gradually at Chow Tai Fook Jewellery stores worldwide starting from today, this exquisite collection reimagines the artistic treasures of the Forbidden City for a modern, global audience, showcasing the Group’s expertise in marrying cutting-edge designs with traditional gold craftsmanship.

Cultural Preservation and Innovation

The Palace Museum's vast collection of imperial artifacts together with Chow Tai Fook Jewellery's commitment to preserving Chinese craftsmanship brings Chinese culture and traditions to life. From intricate designs echoing imperial drums to delicate motifs inspired by revered artworks, each piece is a testament to Chow Tai Fook Jewellery’s commitment to preserving and celebrating China's rich cultural legacy.

By offering heritage-inspired pieces that resonate with increasingly culturally conscious consumers, the Group is fostering deeper emotional connections with customers while pursuing meaningful and exquisite collections.

Crafting Memories and Partnership for the Future

The strategic partnership between Chow Tai Fook Jewellery and The Palace Museum is designed to make Chinese heritage accessible worldwide. Being a globally recognised icon of Chinese culture, the Group aims to elevate various facets of Chinese heritage through preserving heritage for promoting cultural identity, advancing development of research for upholding traditional craftsmanship, hosting exhibitions to raise awareness, and crafting fine jewellery pieces that impress.

This strategic partnership represents an unwavering commitment to creating a shared cultural future. By preserving heritage, promoting understanding, and fostering global exchange, the collaboration builds bridges between cultures, inspiring a more enlightened world, positioning the Group for continued success beyond generations.