Chow Tai Fook Jewellery Group Shines on Global Stage with Paris 100 Sponsorship
20 Apr 2024

Chow Tai Fook Jewellery Group Limited (“Chow Tai Fook Jewellery Group”, the “Group” or the “Company”; SEHK stock code: 1929), the leading Chinese jeweller built on nearly a century of trust and innovation, is proud to announce its sponsorship of the prestigious Paris 100 "China-France badminton friendly exhibition match" (“Paris 100”). This sponsorship coincides with the 60th anniversary of the China-France Year of Culture and Tourism, as well as the exhilarating countdown of 100 days to the 2024 Paris Olympic Games. As part of the Group’s series of initiatives to celebrate its 95th anniversary and brand transformation journey, the sponsorship of Paris 100 marks the first milestone in its journey, exemplifying Chow Tai Fook Jewellery’s unwavering commitment to promoting Chinese culture and exceptional craftsmanship to a global audience.

Honouring Chinese Culture and Craftsmanship on a Global Scale

The Paris 100, held on 17 April in Paris, celebrates the cultural harmony and shared appreciation for sports and the arts between China and France. Initiated by the legendary Chinese badminton Grand Slam and Olympic Gold Medallist, Lin Dan, along with other badminton legends, this exceptional event unites the two nations to celebrate their shared values and historical achievements. Ambassador Lu Shaye, Embassy of the People’s Republic of China in the Republic of France, and Ms. Sonia Cheng, Vice-chairman of Chow Tai Fook Jewellery Group, attended and demonstrated their support for this significant cultural event.

Uniting rich cultural heritage and a shared appreciation for art and aesthetics, the China-France relationship has given rise to iconic landmarks like the Eiffel Tower, the Louvre Museum, the Great Wall, and the Imperial Palace. Building upon this remarkable historical milestone, Chow Tai Fook Jewellery embraces its mission to promote cultural exchange and mutual art appreciation.

“As Chow Tai Fook Jewellery Group commemorates our 95th anniversary and the start of our transformative brand journey, April holds special significance for us. We are honoured to be a part of the prestigious Paris 100 event, which aligns seamlessly with our focus on excellence. We are delighted to bring Chinese culture at the forefront of the global stage, while also celebrating the rich cultural ties between China and France, two nations connected by the beauty and ingenuity of heritage in excellent craftsmanship.” said Ms. Sonia Cheng, Vice-chairman of Chow Tai Fook Jewellery Group.

This momentous occasion marks a vision that sets the course for the Group’s future: “To be the leading global jewellery brand that is a trusted lifetime partner for every generation”. With this new vision, the Group is committed to upholding the highest standards of Chinese jewellery craftsmanship, while also passing on the beauty of Chinese art and culture to international audiences.

Chow Tai Fook Jewellery Group’s Donations in Empowering and Strengthening Communities

As a testament to its commitment to support nurturing talent in sports, Chow Tai Fook Jewellery Group has specially created a 24K Pure Gold Shuttlecock Decoration for auction at this special occasion. The unique shuttlecock decoration showcases the artisan's creativity through its vivid electroformed design. When tilted at a 45-degree angle, it radiates a captivating sparkle. The decoration is elegantly showcased in a red gift box with a gold clasp bearing the auspicious Chinese character “福“ symbolising ”good fortune”. As the clasp is turned upside down to unveil the treasure within, it beautifully represents the arrival of abundant blessings, accompanied by a subtle shimmer of gold.

The auction of the shuttlecock decoration generated RMB 120,000 in funds. The organiser will donate the proceeds to the local badminton clubs under Lin Dan, Taufik Hidayat, Peter Gade and Lee Chong Wei, to promote badminton while supporting aspiring athletes and making a meaningful and positive impact in the lives of the community at large. 

Chow Tai Fook Jewellery Group’s participation in Paris 100 marks a milestone in the Group’s legacy of trust, innovation, and cultural preservation, reaffirming its position as a leading Chinese jeweller dedicated to upholding Chinese heritage while captivating and inspiring audiences worldwide.

Immaculate Craftsmanship Passed Down Generations – Launch of “Paris 100” Collection 

Chow Tai Fook Jewellery proudly presents the "Paris 100" Collection, a tribute marking the 60th anniversary of China-France relations and the upcoming Paris 2024 Summer Olympics. This meticulously crafted collection captures the spirit of international connections fostered through the sport of badminton.

Crafted through exquisite craftsmanship inherited from years of history and heritage, the “Paris 100” Collection highlights the shared values of the two nations, focusing on the shuttlecock as a central theme. Its design artfully combines elements of the French national flag, the Eiffel Tower, and the shuttlecock itself, symbolising France's commitment to embracing its rich history, while showcasing the spirt of inclusivity and creativity in sports. Included in the collection are a 18K White Gold Diamond Necklace and a 24K Pure Gold Necklace, immaculately depicting the unique aspects and three dimensions of the shuttlecock by utilising the gold spinel technique.