The inaugural Milken Institute Global Investors’ Symposium was held in Hong Kong, China on 25 and 26 March, bringing together industry executives and leaders to discuss new investment theses and emerging trends in global markets. Chow Tai Fook Jewellery’s Vice-chairman, Ms. Sonia Cheng, was invited to participate in a panel discussion titled “The Revival of Consumer Markets”, alongside industry leaders Ms. Jane Sun, CEO of Trip.com Group, and Ms. Joey Wat, CEO of Yum China.

During the discussion, Ms. Cheng shed light on an emerging trend: young Chinese consumers increasingly prefer authentic cultural experiences over material possessions. She also pointed out the growing interest in gold jewellery, which is being embraced not just as a fashion accessory but also as a meaningful investment and a symbol of cultural pride, reflecting the “Guo Chao” trend.