Reinforcing its market-leading position in jewellery business

Chow Tai Fook Jewellery Group Limited ("Chow Tai Fook" or the "Company", HKEx stock code: 1929) is honoured to announce that the Company has received "3 Decades of Excellence" and "Brand of the Year" awards at the inaugural JNA (Jewellery News Asia) Awards held in Hong Kong on 20 September 2012.

Jewellery News Asia, a leading international jewellery trade magazine with an Asian insight, launched the JNA Awards this year and received a number of remarkable and high quality submissions. The awards honour companies that are leading the way in the jewellery industry, recognising those that have enjoyed the most success and been most innovative, with a special focus on manufacturing, retailing, branding, corporate social responsibility, innovation, quality, leadership and outstanding contribution. In total there are ten different award categories.

Kent Wong, Managing Director of Chow Tai Fook said, "We are honoured to be the only jeweller to receive two JNA awards, "3 Decades of Excellence" and "Brand of the Year". These awards are recognition of our leadership, as well as the exceptional quality of work, creativity and dedication of our colleagues. We will continue to strive for excellence by investing in remarkable design and quality to further the advancement of the jewellery industry. We will also devote more efforts on branding and customer loyalty programme to ensure our customer satisfaction and enhance our brand equity."