Chow Tai Fook Jewellery Group Limited (“Chow Tai Fook Jewellery Group”, the “Group” or the “Company”; SEHK stock code: 1929), a Hong Kong Main Board listed company with over 90 years of heritage, proudly announces that the Group has crowned the “Brand of the Year – Retail” at Jewellery World Awards (JWA) 2021.

The Group’s iconic brand “CHOW TAI FOOK” is widely recognised for its trustworthiness and authenticity, and we have been pushing to make inroads into diverse customer segments with curated online and offline strategies. Guided by the Dual-Force Strategy and fast-growing smart retail platforms, the Group countered the market’s uncertainty with a positive attitude and a razor-sharp focus on business practices.

Mr. Kent Wong, Managing Director of Chow Tai Fook Jewellery Group remarked, “We are very proud and honoured to receive this reputable award. This honour shows that our brand is widely recognised by the industry, as well as the consumers. To fulfil our commitment to becoming the most trusted jewellery group in the world, we shall continue to enhance our omni-channel retail capabilities and create a new shopping experience with great convenience for our customers.”

JWA, formerly known as JNA Awards, is one of the most prestigious awards programmes that pushes for industry advancement through the promotion of best business practices, and acknowledges organisations that demonstrate leadership excellence, innovation, sustainability and social responsibility. Brand of the Year – Retail award is designed to recognise the brand which can best demonstrate excellence and success in business development, leadership and innovation.