Chow Tai Fook Jewellery Group Limited ("Chow Tai Fook" or the "Company"; collectively with its subsidiaries, the "Group"; stock code: 1929), the world's largest pure-play jeweller by market capitalisation with over 80 years' heritage, today proudly announces that the Company was honoured with three highly acclaimed accolades, namely "Gold Award of Prestigious Corporate Brand Awards", "Judging Panel Award – Top Ten Prestigious Hong Kong Corporate Brand Awards" and "Consumer Award – Mainland Chinese Consumers' Most Favourite Hong Kong Corporate Brand" in Prestigious Corporate Brand Awards 2013 co-organised by Ming Pao and Master of Science (MSc) in Marketing of The Chinese University of Hong Kong (CUHK). The winning of these three coveted awards exemplifies the strengths and achievements of the Chow Tai Fook brand.
Chow Tai Fooks excelled in the brand report submitted for evaluation by the Awards' professional judging panel and in a conscientious interview that followed, while being highly rated in an independent and impartial consumer research. The Company achieved exceptional overall performance in all six judging criteria including brand management culture, brand strategy, brand communication, intellectual rights management, corporate social responsibility, and brand performance and achievements. Besides, Chow Tai Fook posted sustainable, notable improvement and enhancement in the past 3 years. For the "Consumer Award – Mainland Chinese Consumers' Most Favourite Hong Kong Corporate Brand", it was a result from a research by an international market research company that CUHK engaged to conduct random face-to-face interviews with Mainland Chinese tourists in Hong Kong. Chow Tai Fook was proud to stand out among all the participating brands and won the recognitions from both the judging panel and consumers.
Peter Suen, Executive Director of Chow Tai Fook Jewellery Group said, "Thanks to the support and recognition by the judging panel and consumers, we are honoured to win the "Gold Award", "Judging Panel Award – Top Ten Prestigious Hong Kong Corporate Brand Awards" and "Consumer Award – Mainland Chinese Consumers' Most Favourite Hong Kong Corporate Brand". With a heritage of over 80 years, Chow Tai Fook has long been recognised as a symbol for credibility and authenticity. We have been adhering to our corporate core values "Sincerity • Eternity" that today our brand philosophy and mission follow. Chow Tai Fook is gladly named a paradigm of prestigious brands attributable to our continuous effort in the pursuit for excellence in brand building, management and communication; product design, quality and craftsmanship; as well as customer service and customer relationship management; and, in tandem, in giving back to the society by delivering our corporate social responsibilities. Looking forward, we will continue to seek for breakthrough in product quality and customer service standard so as to further raise our brand profile and enhance customer satisfaction, with a view to becoming the most trustworthy Asian jewellery brand in the world."
Chow Tai Fook's winning brand report succeeded to exhibit the Group's brand management culture that highlights top management's proactive participation and employees' devotedness. Together with visionary insight, innovatory spirit, strong and effective execution ability, as well as a creative, proactive and holistic customer-oriented and market-driven brand strategy, the Group was able to, amid the growing market competition, ride on the continuing enhancement of its foundation to elevate brand image, drive sales, expand physical store network and develop e-commerce, etc. All these efforts have achieved to sustain the brand's development and underpin its strengths and leadership in the market and the industry alike.
This year marks the 6th edition of the Prestigious Corporate Brand Awards which, through evaluation and recognition, aims to honour corporate brands in recognition of their remarkable achievement and to promote corporate social responsibilities.
Members of the judging panel are professionals including Connie Lau Yin Hing, JP, Chairman, International Advisory Group of Experts on Consumer Protection, UNCTAD, United Nations ( former Chairman of Consumer Council ); Shirley Yuen, Chief Executive Officer of the Hong Kong General Chamber of Commerce; and a number of university and management institution professors, chairmen of societies and associations and so forth.