Chow Tai Fook is Appointed Official Global Partner of China Pavilion at Expo Milano 2015
28 Feb 2014

Reinforcing its Position as China's Leading Jeweller

Chow Tai Fook Jewellery Group Limited ("Chow Tai Fook" or the "Company"; collectively with its subsidiaries, the "Group"; HKEx Stock Code: 1929), the world's largest jeweller by market capitalisation with over 80 years' heritage, today proudly announces its appointment by invitation as the "Official Global Partner" of the China pavilion at Expo Milano 2015. Recognised as "China's leading jeweller," Chow Tai Fook was invited to take an active role in promoting the China Pavilion and contribute to a variety of projects in the period prior to and during the Universal Exposition.

Throughout Expo Milano from 1 May 2015 to 30 October 2015, Chow Tai Fook will host thematic events offering visitors a unique insight into the brand's world class jewellery, made famous for its spectacular designs and sophisticated craftsmanship. These jewellery exhibition events will highlight Chow Tai Fook's strong foundations and unique strengths as well as its dedication to first-class design and craftsmanship, underlining its position as the leading jeweller in the Mainland of China.

As an "Official Global Partner" of the China Pavilion at Expo Milano 2015, Chow Tai Fook has also been appointed to design and produce exclusive commemorative tickets, medals and badges for the China Pavilion. Over the six months period of the Universal Exposition, Chow Tai Fook will introduce its "Four Senses" shopping experience to the Pavilion, offering visitors an entirely innovative sensory experience involving smell, sight, hearing and touch. Throughout the promotion period, Chow Tai Fook will also launch a series of Universal Exposition special edition jewellery pieces in some 600 stores nationwide, along with a variety of related promotional activities to raise awareness and draw public attention to this upcoming international event.

The China Pavilion, inspired by the theme "Chinese seeds", will be the second largest pavilion at the exposition. Covering an area of 4,590 square metres, it is expected to be one of the major highlights for visitors from all over the world. With the theme "Feeding the Planet, Energy for Life", Expo Milano 2015 has already confirmed participation from over 100 countries.

This partnership will mark the second time for Chow Tai Fook to take an active role in the Universal Exposition, following its creation of the mascot "Peng Peng" for the Australia Pavilion at the 2010 Shanghai World Expo.

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