Vera Wang and Chow Tai Fook Announce Fine Jewelry Partnership
11 Oct 2018

Vera Wang Group and Chow Tai Fook Jewellery Group ("Chow Tai Fook") are pleased to announce their partnership on a fine jewelry collection launching October 19, 2018 in Mainland China. Bringing together the foremost Chinese–American designer in the fashion industry and the renowned fine jewelry company in Greater China, the collaboration between Vera Wang and Chow Tai Fook will cater to the modern Chinese bride, who has begun to incorporate diamond jewelry into traditional engagements. The VERA WANG LOVE fine jewelry collection will include 18K gold and platinum engagement rings, as well as wedding bands and fine fashion jewelry featuring precious stones and metals such as diamond, sapphire, 18K gold and platinum. T MARK traceable diamonds are used throughout the collection and are individually marked with their own nano-inscription, which proves each diamond's unique identity.

"It is with the greatest joy and respect I am able to partner with Chow Tai Fook on my new jewelry collection. The sophistication, quality, technical capabilities and vast consumer reach of Chow Tai Fook will enable me to create both wedding and fashion signature pieces at the highest quality from the attainable to the most exclusive. Our launch is scheduled for October 19, 2018, I look forward to sharing my vision with Chow Tai Fook clients across Asia!" – Vera Wang.

"It is a great pleasure for us to collaborate with world-renowned designer, Vera Wang, on the VERA WANG LOVE collection for Chow Tai Fook, as we share the same commitment to craftsmanship, quality and design. The intrinsic value of "traceable" marks carried by T MARK diamonds perfectly aligns with Vera's design philosophy, resulting in beautiful, modern pieces of jewelry. Our partnership will provide a unique and enhanced experience to our customers in Greater China." – Kent Wong, Managing Director, Chow Tai Fook.

The opening price point for the VERA WANG LOVE collection begins around US $400 for fine jewelry pieces. The collection debuts at Chow Tai Fook stores in Shanghai and will further expand to other cities including Beijing, Chengdu, Hong Kong and more.