Shining on Global Stage with "Paris 100" Sponsorship
As a leading Chinese jeweller built on nearly a century of trust and innovation, we have sponsored the prestigious Paris 100 "China-France Badminton Friendly Exhibition Match" (“Paris 100”). This sponsorship coincides with the 60th anniversary of the China-France Year of Culture and Tourism, as well as the exhilarating 100-day countdown to the 2024 Paris Olympic Games. As part of the Group’s series of initiatives to celebrate its 95th anniversary and brand transformation journey, the sponsorship of Paris 100 marks the first milestone in this journey, exemplifying Chow Tai Fook Jewellery’s unwavering commitment to cultivating Chinese culture and exceptional craftsmanship to a global audience.
In April 2024, the "Paris 100" celebrated the cultural harmony and shared appreciation for sports and the arts between China and France. Initiated by the legendary Chinese badminton Grand Slam and Olympic Gold Medallist Lin Dan, along with other badminton legends, this exceptional event unites the two nations to celebrate their shared values and historical achievements. Ambassador Lu Shaye, Embassy of the People’s Republic of China in the Republic of France, and Ms. Sonia Cheng, Vice-chairman of Chow Tai Fook Jewellery Group, attended the event to demonstrate their support for this significant cultural initiative.
As a testament to our commitment to support nurturing talent in sports, Chow Tai Fook Jewellery Group specially created a 24K Pure Gold Shuttlecock Decoration for auction at this special occasion. The auction of the shuttlecock decoration generated RMB 120,000 in funds, which the organiser will donate the proceeds to the local badminton clubs under Lin Dan, Taufik Hidayat, Peter Gade and Lee Chong Wei to promote badminton while supporting aspiring athletes and making a meaningful and positive impact in the lives of the community at large.
Shining on Global Stage with "Paris 100" Sponsorship
As a leading Chinese jeweller built on nearly a century of trust and innovation, we have sponsored the prestigious Paris 100 "China-France Badminton Friendly Exhibition Match" (“Paris 100”). This sponsorship coincides with the 60th anniversary of the China-France Year of Culture and Tourism, as well as the exhilarating 100-day countdown to the 2024 Paris Olympic Games. As part of the Group’s series of initiatives to celebrate its 95th anniversary and brand transformation journey, the sponsorship of Paris 100 marks the first milestone in this journey, exemplifying Chow Tai Fook Jewellery’s unwavering commitment to cultivating Chinese culture and exceptional craftsmanship to a global audience.
In April 2024, the "Paris 100" celebrated the cultural harmony and shared appreciation for sports and the arts between China and France. Initiated by the legendary Chinese badminton Grand Slam and Olympic Gold Medallist Lin Dan, along with other badminton legends, this exceptional event unites the two nations to celebrate their shared values and historical achievements. Ambassador Lu Shaye, Embassy of the People’s Republic of China in the Republic of France, and Ms. Sonia Cheng, Vice-chairman of Chow Tai Fook Jewellery Group, attended the event to demonstrate their support for this significant cultural initiative.
As a testament to our commitment to support nurturing talent in sports, Chow Tai Fook Jewellery Group specially created a 24K Pure Gold Shuttlecock Decoration for auction at this special occasion. The auction of the shuttlecock decoration generated RMB 120,000 in funds, which the organiser will donate the proceeds to the local badminton clubs under Lin Dan, Taufik Hidayat, Peter Gade and Lee Chong Wei to promote badminton while supporting aspiring athletes and making a meaningful and positive impact in the lives of the community at large.
