CRAFTSMANSHIP

UNSDGS	MATERIAL ISSUES
	Innovation in product & customer service Promote & preserve jewellery heritage & craftsmanship Support the development of jewellery industry

As the disruptive technology revolution has begun in the jewellery industry, the culture of innovation is crucial in driving progress and changes. At the same time, as we boast a long history and are experienced in our craft, we shoulder the responsibility of preserving traditional craftsmanship for generations to come.

To promote cross-generational craftsmanship, innovation and technology and to cultivate the artisanal spirit through mass engagement and in-depth experiential programmes reaching 10 million people.

• 61 million+ participants have joined mass engagement initiatives and in-depth experiential programmes over the years
• 210+ public craftsmanship activities
• Collaboration with Shaanxi History Museum and Northwestern Polytechnical University to develop new pieces in the HUÁ Collection