Craftsmanship, Innovation & Technology

UNSDGS	MATERIAL ISSUES
	Promote & preserve jewellery heritage & craftsmanship Support the development of jewellery industry Innovation in product & customer service

As the disruptive technology revolution has begun in the jewellery industry, the culture of innovation is crucial in driving progress and changes. At the same time, as we boast a long history and are experienced in our craft, we shoulder the responsibility of preserving traditional craftsmanship for generations to come.

To promote cross-generational craftsmanship, innovation and technology and to cultivate the artisanal spirit through mass engagement and in-depth experiential programmes reaching 10 million people.

• 4,600,000+ participants joined mass engagement initiatives and in-depth experiential programmes over the years
• 80+ public craftsmanship, innovation and technology activities
• 36 ambassadors participated in the “Golden Techniques II: Art of the Chinese Goldsmiths” exhibition to showcase the research results on ancient Chinese goldsmiths