PRESERVING TRADITIONAL CRAFTSMANSHIP WHILE FOSTERING FUTURE TECHNOLOGY AND INNOVATION
UNSDGSMATERIAL ISSUES
  • Innovation in product & customer service
  • Promote & preserve jewellery heritage & craftsmanship
  • Support the development of jewellery industry

As the disruptive technology revolution has begun in the jewellery industry, the culture of innovation is crucial in driving progress and changes. At the same time, as we boast a long history and are experienced in our craft, we shoulder the responsibility of preserving traditional craftsmanship for generations to come.

OUR GOAL FOR 2029

To promote cross-generational craftsmanship, innovation and technology and to cultivate the artisanal spirit through mass engagement and in-depth experiential programmes reaching 10 million people.

OUR FY2024 PROGRESS AND HIGHLIGHTS
  • 61 million+ participants have joined mass engagement initiatives and in-depth experiential programmes over the years
  • 210+ public craftsmanship activities
  • Collaboration with Shaanxi History Museum and Northwestern Polytechnical University to develop new pieces in the HUÁ Collection

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