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As the disruptive technology revolution has begun in the jewellery industry, the culture of innovation is crucial in driving progress and changes. At the same time, as we boast a long history and are experienced in our craft, we shoulder the responsibility of preserving traditional craftsmanship for generations to come.
To promote cross-generational craftsmanship, innovation and technology and to cultivate the artisanal spirit through mass engagement and in-depth experiential programmes reaching 10 million people.