PRESERVING TRADITIONAL CRAFTSMANSHIP WHILE FOSTERING FUTURE TECHNOLOGY AND INNOVATION
UNSDGSMATERIAL ISSUESMEGATRENDS
  • Preserving craftsmanship and nurturing innovation
  • Training and career development
  • Community engagement and support
  • Automation
  • Big data and analytics
  • 3D printing
  • Changing demographics
  • Rise of Generation Z consumers (born from the mid-1990s to mid-2000s)

As the disruptive technology revolution has begun in the jewellery industry, the culture of innovation is crucial in driving progress and changes. At the same time, as we boast a long history and are experienced in our craft, we shoulder the responsibility of preserving traditional craftsmanship for generations to come.

OUR GOAL FOR 2029

To promote cross-generational craftsmanship, innovation, and technology in the industry and to cultivate the artisanal spirit of perseverance with 10,000,000 people through mass engagement initiatives and in-depth experiential programmes.

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