UNSDGS | MATERIAL ISSUES | MEGATRENDS |
---|---|---|
![]() |
|
|
As the disruptive technology revolution has begun in the jewellery industry, the culture of innovation is crucial in driving progress and changes. At the same time, as we boast a long history and are experienced in our craft, we shoulder the responsibility of preserving traditional craftsmanship for generations to come.
To promote cross-generational craftsmanship, innovation, and technology in the industry and to cultivate the artisanal spirit of perseverance with 10 million people through mass engagement initiatives and in-depth experiential programmes.