CRAFTSMANSHIP, INNOVATION & TECHNOLOGY

UNSDGS	MATERIAL ISSUES	MEGATRENDS
	Preservation of traditional craftsmanship with innovation and technology Fostering creativity in jewellery design Promotion of jewellery heritage and culture	Automation Big data and analytics 3D printing Changing demographics Rise of Generation Z consumers (born from the mid-1990s to mid-2000s)

As the disruptive technology revolution has begun in the jewellery industry, the culture of innovation is crucial in driving progress and changes. At the same time, as we boast a long history and are experienced in our craft, we shoulder the responsibility of preserving traditional craftsmanship for generations to come.

To promote cross-generational craftsmanship, innovation, and technology in the industry and to cultivate the artisanal spirit of perseverance with 10 million people through mass engagement initiatives and in-depth experiential programmes.