CRAFTSMANSHIP

UNSDGS	MATERIAL ISSUES	MEGATRENDS
	Passing on the traditional craftsmanship Promoting jewellery heritage and culture Synergising the industry through partnership Cultivating creativity in jewellery design Empowering retail with technology	Automation Big data and analytics 3D printing Changing demographics Rise of Generation Z consumers (born from the mid-1990s to mid-2000s)

As the disruptive technology revolution has begun in the jewellery industry, the culture of innovation is crucial in driving progress and changes. At the same time, as we boast a long history and are experienced in our craft, we shoulder the responsibility of preserving traditional craftsmanship for generations to come.

To promote cross-generational craftsmanship, innovation and technology and to cultivate the artisanal spirit through mass engagement and in-depth experiential programmes reaching 10 million people.

• 4,200,000+ people have participated in our mass engagement initiatives and in-depth experiential programmes over the years
• Implementation of winning ideas from our Global Innovation Award, such as cyanide-free electroplating solution to create a more eco-friendly production process
• Sharing insights and case studies on business innovation with industry leaders