CRAFTSMANSHIP, INNOVATION & TECHNOLOGY

UNSDGS	MATERIAL ISSUES	MEGATRENDS
	Preserving craftsmanship and nurturing innovation Training and career development Community engagement and support	Automation Big data and analytics 3D printing Changing demographics Rise of Generation Z consumers (born from the mid-1990s to mid-2000s)

As the disruptive technology revolution has begun in the jewellery industry, the culture of innovation is crucial in driving progress and changes. At the same time, as we boast a long history and are experienced in our craft, we shoulder the responsibility of preserving traditional craftsmanship for generations to come.

To promote cross-generational craftsmanship, innovation, and technology in the industry to cultivate the artisanal spirit of perseverance to 5,000,000 - 10,000,000 people through mass engagement initiatives and in-depth experiential programmes.