Craftsmanship, Innovation & Technology

PRESERVING TRADITIONAL CRAFTSMANSHIP WHILE FOSTERING FUTURE TECHNOLOGY AND INNOVATION
UNSDGSMATERIAL ISSUESMEGATRENDS
  • Passing on the traditional craftsmanship
  • Promoting jewellery heritage and culture
  • Synergising the industry through partnership
  • Cultivating creativity in jewellery design
  • Empowering retail with technology
  • Automation
  • Big data and analytics
  • 3D printing
  • Changing demographics
  • Rise of Generation Z consumers (born from the mid-1990s to mid-2000s)

As the disruptive technology revolution has begun in the jewellery industry, the culture of innovation is crucial in driving progress and changes. At the same time, as we boast a long history and are experienced in our craft, we shoulder the responsibility of preserving traditional craftsmanship for generations to come.

OUR GOAL FOR 2029

To promote cross-generational craftsmanship, innovation and technology and to cultivate the artisanal spirit through mass engagement and in-depth experiential programmes reaching 10 million people.

OUR FY2022 PROGRESS AND HIGHLIGHTS
  • 4,200,000+ people have participated in our mass engagement initiatives and in-depth experiential programmes over the years
  • Implementation of winning ideas from our Global Innovation Award, such as cyanide-free electroplating solution to create a more eco-friendly production process
  • Sharing insights and case studies on business innovation with industry leaders

Other Priority Areas

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