D-ONE: ENGAGING CUSTOMERS FROM DESIGN TO MANUFACTURING

Given the increasing needs for customised jewellery products and exclusive experience nowadays, Chow Tai Fook thrives on developing its Consumer to Manufactory (C2M) business model, providing customers what they want in less time. D-ONE, our digital jewellery customisation platform, offers customers an exclusive and unique experience in creating their own jewellery by choosing the diamonds and settings according to their own preferences.  Empowered by our highly automated production line and digitalised supply chain, we are able to produce a customised product available and ready for delivery within 24 hours of order receipt, which is way ahead of our industry’s average lead time of 15 – 30 days.

We keep enriching the customisation options of D-ONE, such as introducing more diamond options from HEARTS ON FIRE and FOREVERMARK, increasing product variety, like couple rings; and further broadening the modular designs on our production side.

By leveraging IoT technologies, D-ONE redefines the connection between manufacturer and consumers, and enables us to realise ultra-fast customisation, practice stringent quality control and be able to respond to market changes swiftly.

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