Chow Tai Fook’s diversified retail experience which offers
international jewellery product offerings
As the portmanteau of “jewellery” and “galleria”, JEWELRIA is a designers’ hub of international jewellery product offerings catering for the demand of increasingly sophisticated customers. The stylised geometry embedded in the logo symbolises the essences of JEWELRIA’s operating concepts: a one-shop emporium, represented by the circle; connecting East and West, as well as past and present, represented by the rhombus; and creativity, represented by the triangle. JEWELRIA offers an eclectic mix of oriental-designed, western-styled to international branded jewellery.
The ingenious design and craftsmanship of Mémoire reveal diamonds with over three times the brilliance. Resembling a dazzling bouquet, the nine diamonds intimately embraces the diamond in the centre, amplifying over 500 cut surfaces that reflect upon each other and invoke the precious memories in one’s heart. Each glimmer of the gem is a shining testament to everlasting love.