With Chow Tai Fook Jewellery Group’s ongoing commitment and determination to preserve Chinese heritage, we are honoured to start the strategic partnership with the Palace Museum, China’s most esteemed cultural institution, in December 2023 to elevate cultural celebration and heritage preservation to new heights through global exchanges. The partnership focuses on three areas: heritage preservation and research, exhibition partnerships, and creative collaboration to protect, study and conserve the exquisite Chinese culture and traditions embodied by the Forbidden City. Together, we will share China’s rich stories and keep traditional culture alive by supporting the Palace Museum’s efforts through academic research, exhibitions, and culturally themed products. 

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Since 2014, the Chow Tai Fook Master Studio has been collaborating with the Art Museum of The Chinese University of Hong Kong on the "Ancient Chinese Gold Techniques" research project, which involves a multidisciplinary investigation of ancient gold techniques. The research project has clarified definitions, set industry standards, and promoted sustainable development through publications, public exhibitions and activities, having reached over 62,000 participants.

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