“Family Blessings • Family Love” Project Fostering Intergenerational Family Wellbeing Through Cultural Legacy

In 2024, Chow Tai Fook Jewellery Group partnered with the Hong Kong Young Women’s Christian Association to launch the “Family Blessings • Family Love” programme, with a focus on promoting family health education, intergenerational relationship enhancement, and communication and intimacy rebuilding among family members. By integrating traditional Chinese cultural elements with creative craft activities, the initiative encourages the transmission of values across three generations.

A series of family-centred activities was organised under the programme. In January 2025, the “Chinese Culture Day” attracted numerous families to participate in nostalgic cultural experiences such as paper cutting, clay modelling, lion head ornament crafting, and Fai Chun calligraphy. These interactive sessions deepened cultural understanding and fostered intergenerational engagement. Subsequent activities included the “Treasures of Love” workshop, family portrait sessions, and a family treasure hunt, where children collaborated with grandparents to design personalised pendants, selecting glitter colours based on their elders’ preferences— strengthening emotional bonds through creative expression.

To date, the programme has engaged 854 households, representing over 1,600 individuals. Beyond creating lasting memories, the initiative has effectively bridged generational gaps, embodying the spirit of “Family Blessings” and extending the essence of “Family Love.”