Chow Tai Fook Jewellery Shines at the Hangzhou Cultural &Creative Industry Expo
Reinterpreting the Elegance of Han Dynasty Craftsmanship

From 17 to 20 October 2025, the 19th Hangzhou Cultural & Creative Industry Expo was held in Zhejiang, China, under the theme “Creative Hangzhou · Connecting the World”. The event brought together creative exhibitors from 66 countries and regions.

Chow Tai Fook Jewellery Group was honoured to be invited to participate in the “Hong Kong is so chic” pavilion, where we showcased over 30 pieces from the HUÁ Collection . Through exceptional design and craftsmanship, the collection reinterprets the refined artistry and cultural richness of the Han Dynasty, demonstrating the brand’s strength in blending creativity with cultural heritage. The Hong Kong pavilion attracted nearly 55,000 visitors and received an enthusiastic response from the public.

At the “2025 World Handicrafts Innovation and Development Matchmaking Forum” , our General Manager of Creative & Design, Mr Max Lam Hung-Shing, delivered a keynote speech titled “Dynasty Meets Trend: From Cultural Heritage to Jewellery Innovation”. With years of experience in interpreting Chinese aesthetics, Mr Lam has been at the forefront of Chow Tai Fook's creative direction, particularly with our Legacy System. Additionally, he has led the medal design team for the 15th National Games. In his speech, he used these two key projects to showcase how Han dynasty motifs and the spirit of craftsmanship can be seamlessly transformed into modern design expressions. These projects not only highlight our brand's deep commitment to cultural inheritance and innovative creativity but also embody our vision of becoming the Chinese House of timeless craft and beauty.