Chow Tai Fook Jewellery Group is delighted to share that it has been conferred “The Transformer” award at the Adobe Experience Maker Awards 2026, organised by Adobe. The recognition marks the first time an Adobe client from China has received this global accolade.

The Adobe Experience Maker Awards are an annual celebration of organisations and leaders that harness marketing, creativity and AI through Adobe to deliver more personalised experiences at scale and generate measurable business results. This year, the Awards attracted a profusion of entries from dozens of countries across a wide range of industries, representing a highly competitive field on the global stage.

Chow Tai Fook Jewellery was recognised for its transformative strides in delivering digital-first customer experiences and achieving measurable business growth. By unifying retail, e‑commerce and loyalty data on a single platform, the Group achieved a single customer view, alongside shared content, automation of member communication workflows and customer lifecycle orchestration.

This achievement reflects the Group’s strategic priority of “Accelerating Digitalisation”, set in our brand transformation journey in 2024. With world-class managed solutions woven into the global loyalty programme, Chow Tai Fook Jewellery has integrated millions of member profiles onto a unified customer data platform and converted into actionable profiles. This has enabled the Group to deliver a more refined, personalised shopping experience across all touchpoints.

As Chow Tai Fook Jewellery expands its online and offline presence across overseas markets, digitalisation will play an increasingly important role in capturing diverse customer needs, enhancing operational agility and delivering more personalised experiences across every touchpoint. Guided by the vision, “To be the leading global jewellery brand that is a trusted lifetime partner for every generation,” the Group will continue to evolve as a Transformer on its journey ahead.