Chow Tai Fook Jewellery Group has been honoured with a Silver Award in the Reputation/Brand Management category at the 6th Hong Kong Public Relations Awards 2025. Organised by the Hong Kong Public Relations Professionals’ Association, the accolade recognises the Group’s strategic communications excellence in its brand transformation campaign, which was launched as part of its 95th anniversary. This Award underscores the Group’s leadership in corporate communications, recognising compelling corporate narratives that have deepened public appreciation of the brand and enhanced its influence amongst key stakeholders.

Held biennially, the Hong Kong Public Relations Awards celebrate strategic excellence, creativity and meaningful impact in public relations campaigns. Chow Tai Fook Jewellery was evaluated alongside a number of Hong Kong’s leading corporates and organisations by a distinguished panel of business leaders, academics, and senior media executives. The credibility and legitimacy of the Awards is beyond doubt.

Winning the Group’s first accolade at the Hong Kong Public Relations Awards marks a significant recognition of its corporate communications efforts, affirming the progress we are making on our brand transformation journey.